{"id":29180,"date":"2025-12-11T10:00:00","date_gmt":"2025-12-11T09:00:00","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=29180"},"modified":"2025-12-10T14:09:18","modified_gmt":"2025-12-10T13:09:18","slug":"making-modelling-easy-for-development-planning-and-public-transport-assessment","status":"publish","type":"post","link":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/making-modelling-easy-for-development-planning-and-public-transport-assessment\/","title":{"rendered":"Making Modelling Easy for Development Planning and Public Transport Assessment\u00a0\u00a0"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-the-challenge-planning-for-growth-in-banwell-somerset-nbsp\" data-level=\"2\">The Challenge: Planning for Growth in Banwell, Somerset \u00a0<\/a><\/li><li><a href=\"#h-why-spreadsheets-nbsp-aren-t-nbsp-enough-nbsp\" data-level=\"2\">Why Spreadsheets\u00a0Aren\u2019t\u00a0Enough \u00a0<\/a><\/li><li><a href=\"#h-our-approach-combining-model2go-and-ptv-lines-nbsp\" data-level=\"2\">Our Approach: Combining Model2Go and PTV Lines \u00a0<\/a><ul><li><a href=\"#h-step-1-building-and-calibrating-the-model-nbsp\" data-level=\"3\">Step 1: Building and Calibrating the Model \u00a0<\/a><\/li><li><a href=\"#h-step-2-designing-options-in-ptv-lines-nbsp\" data-level=\"3\">Step 2: Designing Options in PTV Lines \u00a0<\/a><\/li><li><a href=\"#h-step-3-testing-demand-response-nbsp\" data-level=\"3\">Step 3: Testing Demand Response \u00a0<\/a><\/li><\/ul><\/li><li><a href=\"#h-results-ridership-and-viability-nbsp\" data-level=\"2\">Results: Ridership and Viability \u00a0<\/a><\/li><li><a href=\"#h-why-this-approach-has-merit-nbsp\" data-level=\"2\">Why This Approach Has Merit \u00a0<\/a><\/li><\/ul><\/div>\n\n\n\n<p>When new housing developments are planned, public transport&nbsp;provision can often be viewed as a&nbsp;concession&nbsp;and without the understanding of would-be residents\u2019&nbsp;transport needs. Traditionally,&nbsp;planners&nbsp;have relied on spreadsheets to estimate costs and revenues for&nbsp;new&nbsp;bus services&nbsp;and simple accessibility tools to understand which services are within reach.&nbsp;And though that approach&nbsp;provides&nbsp;some insight,&nbsp;it&nbsp;can fall&nbsp;short&nbsp;\u2013 particularly for larger developments \u2013 where it is important to understand&nbsp;the complex relationships between transport&nbsp;demand,&nbsp;competing modes,&nbsp;accessibility, and network effects.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Transport modelling is used widely to help consider these&nbsp;affects, particularly&nbsp;in relation to demand response \u2013 i.e. how many people are likely to use&nbsp;bus versus car? In turn, this can help us choose&nbsp;which bus service&nbsp;option&nbsp;should provide&nbsp;the most sustainable return, both in enabling people to&nbsp;make the journeys they want to by bus, and in ensuring that services are financially&nbsp;viable.&nbsp;Transport modelling however&nbsp;can be a&nbsp;relatively slow&nbsp;and expensive approach, especially when compared to simple spreadsheet models&nbsp;and&nbsp;as such&nbsp;isn\u2019t&nbsp;always used for development planning where&nbsp;turnaround&nbsp;times are short.&nbsp;<\/p>\n\n\n\n<p>The good news? This&nbsp;doesn\u2019t&nbsp;have to be the case anymore. With&nbsp;PTV\u2019s tools<strong>&nbsp;\u2013 <a href=\"https:\/\/www.ptvgroup.com\/en\/products\/ptv-model2go\">Model2Go<\/a>&nbsp;<\/strong>and<strong> <a href=\"https:\/\/www.ptvgroup.com\/en\/products\/ptv-lines\">Lines<\/a>&nbsp;<\/strong>\u2013 transport modelling can be much faster and cheaper.&nbsp;This is the story of how we applied these tools to a real-world development and why this approach&nbsp;provides&nbsp;a reliable&nbsp;method&nbsp;for&nbsp;future bus optioneering for new development&nbsp;projects.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ebb565998db&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ebb565998db\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP_Trainstation_2.png\" alt=\"\" class=\"wp-image-29183\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP_Trainstation_2.png 771w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP_Trainstation_2-562x360.png 562w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP_Trainstation_2-768x492.png 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP_Trainstation_2-300x192.png 300w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>PTV Lines overview, showing journey time isochrones from a proposed new development. Although useful, this analysis&nbsp;isn&#8217;t&nbsp;enough to&nbsp;determine&nbsp;if a proposed bus route is valid<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenge-planning-for-growth-in-banwell-somerset-nbsp\"><strong>The Challenge: Planning for Growth in Banwell, Somerset<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Our case study focused on&nbsp;Banwell, North Somerset, where&nbsp;the development of&nbsp;a new&nbsp;village&nbsp;called&nbsp;Wolvershill&nbsp;is planned. The&nbsp;proposed&nbsp;development&nbsp;will&nbsp;include&nbsp;1,300 new homes, a local centre, and a primary school.&nbsp;The nearest rail station,&nbsp;Worle, is just two miles away, offering fast connections to Bristol&nbsp;\u2013 a&nbsp;major employment hub. The question was simple but critical:&nbsp;how do we design bus services that make this development attractive for residents, yet still&nbsp;commercially&nbsp;viable&nbsp;for operators?&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ebb5659a141&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ebb5659a141\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed.png\" alt=\"\" class=\"wp-image-29186\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed.png 771w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed-562x360.png 562w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed-768x492.png 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed-300x192.png 300w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>The proposed development site, showing one of the options for a new bus route to the local station<\/em><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-spreadsheets-nbsp-aren-t-nbsp-enough-nbsp\"><strong>Why Spreadsheets&nbsp;Aren\u2019t&nbsp;Enough<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Developers&nbsp;are often required to&nbsp;contribute to public transport services, but how do we decide&nbsp;what\u2019s&nbsp;fair and reasonable? Traditional methods use spreadsheets to calculate costs and revenues, but they ignore:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mode shift&nbsp;\u2013 how people change travel habits when new services are introduced&nbsp;<\/li>\n\n\n\n<li>Detailed patronage&nbsp;information&nbsp;\u2013 how many people&nbsp;might&nbsp;actually use&nbsp;the service, given people\u2019s demographics, their travel demand considering access to jobs, services, and amenities, and the availability of competing modes?&nbsp;<\/li>\n\n\n\n<li>Accessibility&nbsp;\u2013 how&nbsp;proximity, land use, and transport services interact to fulfil transport needs&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-our-approach-combining-model2go-and-ptv-lines-nbsp\"><strong>Our Approach: Combining Model2Go and PTV Lines<\/strong>&nbsp;<\/h2>\n\n\n\n<p>We used two tools&nbsp;in combination to&nbsp;help design and assess potential options:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Model2Go: A ready-to-use multi-modal transport demand model that&nbsp;reduces a lot of the upfront cost and time of building a model.&nbsp;A detailed road and public transport network&nbsp;is&nbsp;supplemented with demand data to help capture&nbsp;trip patterns across time periods and modes.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PTV Lines: A web-based bus planning tool that lets you design routes, adjust timetables, and instantly see performance indicators like ridership and operating costs.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This combination allowed us to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Design and test service options dynamically&nbsp;<\/li>\n\n\n\n<li>Estimate demand and revenue accurately&nbsp;<\/li>\n\n\n\n<li>Assess commercial viability&nbsp;at an early stage&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The&nbsp;whole process&nbsp;\u2013 from model request, to calibration,&nbsp;option&nbsp;designing, and assessment&nbsp;took&nbsp;only&nbsp;12 weeks, compared to months (or even years) for traditional modelling.&nbsp;This also translated&nbsp;to a significant cost saving.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ebb5659ab08&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ebb5659ab08\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"771\" height=\"494\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Design.png\" alt=\"\" class=\"wp-image-29188\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Design.png 771w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Design-562x360.png 562w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Design-768x492.png 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Design-300x192.png 300w\" sizes=\"auto, (max-width: 771px) 100vw, 771px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Our design and assessment process using Model2Go and Lines<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-1-building-and-calibrating-the-model-nbsp\"><strong>Step 1: Building and Calibrating the Model<\/strong>&nbsp;<\/h3>\n\n\n\n<p>A&nbsp;Model2Go&nbsp;was provided for the study area and came&nbsp;preloaded with:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A detailed&nbsp;and realistic&nbsp;road network&nbsp;<\/li>\n\n\n\n<li>All public transport&nbsp;routes and&nbsp;timetables&nbsp;<\/li>\n\n\n\n<li>All typical&nbsp;transport&nbsp;model components, including zones&nbsp;and demographic data&nbsp;<\/li>\n\n\n\n<li>National Trip End Model data&nbsp;to inform trip rates and patterns&nbsp;<\/li>\n\n\n\n<li>A&nbsp;TAG-style&nbsp;demand model, allowing for the assessment of mode shift potential&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>We&nbsp;then&nbsp;calibrated the model using local&nbsp;traffic&nbsp;data&nbsp;and&nbsp;validated&nbsp;it against observed journey times&nbsp;across the network. The result? A model that meets industry best practice and reflects real-world conditions&nbsp;\u2013 without&nbsp;the cost and time of building from scratch.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-2-designing-options-in-ptv-lines-nbsp\"><strong>Step 2: Designing Options in PTV Lines<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Next, we moved to&nbsp;PTV Lines&nbsp;to design two service options:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Route 7 Loop Extension&nbsp;<br>Extending an existing high-frequency bus route to serve the new development and use the upcoming Banwell bypass (due Spring 2027).&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Shuttle Bus to Worle Station<strong>&nbsp;<\/strong><br>Introducing a new service linking the development directly to Worle station for fast access to Bristol.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>Lines made this&nbsp;design process easy, meaning we could:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Draw, edit, and&nbsp;design routes&nbsp;\u2013 even&nbsp;on roads that&nbsp;don\u2019t&nbsp;exist yet.<\/li>\n\n\n\n<li>Add or move stops and set catchment areas.&nbsp;<\/li>\n\n\n\n<li>Quickly design&nbsp;different timetable options and customise&nbsp;with the use of a connections visualiser to ensure that&nbsp;options&nbsp;complement existing services&nbsp;<\/li>\n\n\n\n<li>Visualise origin\u2013destination demand (e.g., strong flows to Bristol).&nbsp;<\/li>\n\n\n\n<li>Compare accessibility:&nbsp;&nbsp;<br>Option 1&nbsp;which would help&nbsp;improve local access across&nbsp;Weston-super-Mare.&nbsp;<br>Option 2&nbsp;offered faster access to Bristol (40 minutes vs. 90 minutes).&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ebb5659b61b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ebb5659b61b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"662\" height=\"220\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed-option-1.png\" alt=\"\" class=\"wp-image-29193\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed-option-1.png 662w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed-option-1-640x213.png 640w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/12\/NRP-Proposed-option-1-300x100.png 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>The 2 proposed options for bus provision for the new development&nbsp;<\/em><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-step-3-testing-demand-response-nbsp\"><strong>Step 3: Testing Demand Response<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Once the options were designed, we fed them back into Model2Go&nbsp;to see how people would respond&nbsp;to the new infrastructure.&nbsp;Utilising the variable demand model, this gave us updated&nbsp;patronage&nbsp;estimates&nbsp;considering the new development and the new services. We then&nbsp;pushed this demand back into&nbsp;Lines to calculate performance metrics like ridership, operating costs, and revenue.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-results-ridership-and-viability-nbsp\"><strong>Results: Ridership and Viability<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Here\u2019s&nbsp;what we found:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Metric<\/strong>&nbsp;<\/td><td><strong>Option1 &#8211;&nbsp;Route 7 Extension<\/strong><\/td><td><strong>Option 2 &#8211;&nbsp;Shuttle Bus<\/strong>&nbsp;<\/td><\/tr><tr><td>Additional Vehicles&nbsp;<\/td><td>+2&nbsp;<\/td><td>+2&nbsp;<\/td><\/tr><tr><td>Service Distance (km\/week)<\/td><td>+3,500&nbsp;<\/td><td>+1,800&nbsp;<\/td><\/tr><tr><td>Forecast&nbsp;Ridership (trips\/week)<\/td><td>~10,800&nbsp;(additional)<\/td><td>~9,000&nbsp;<\/td><\/tr><tr><td>Estimated&nbsp;Income (\u00a3\/week)&nbsp;<\/td><td>~\u00a319,500&nbsp;<\/td><td>~\u00a316,200&nbsp;<\/td><\/tr><tr><td>Estimated&nbsp;Costs (\u00a3\/week)&nbsp;<\/td><td>~\u00a318,100&nbsp;<\/td><td>~\u00a312,100&nbsp;<\/td><\/tr><tr><td>Potential&nbsp;Profit Margin&nbsp;<\/td><td>~7%&nbsp;<\/td><td>34%&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Under current assumptions, the&nbsp;<strong>shuttle bus&nbsp;option<\/strong>&nbsp;therefore&nbsp;emerged&nbsp;as the more commercially attractive solution, thanks to lower operating costs and higher revenue per km.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-this-approach-has-merit-nbsp\"><strong>Why This Approach Has Merit<\/strong>&nbsp;<\/h2>\n\n\n\n<p>This&nbsp;approach helps design services&nbsp;considering&nbsp;many of the complexities of the real-world, such as&nbsp;convenience of&nbsp;services, accessibility and connectivity to amenities, and demographic factors such as access to a car.&nbsp;This approach therefore&nbsp;provides&nbsp;a balanced view that is beneficial&nbsp;for:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Residents:&nbsp;Helping to design services that consider&nbsp;need for jobs and amenities, with frequency and convenience that can compete with car.&nbsp;<\/li>\n\n\n\n<li>Operators&nbsp;or public transport authorities:&nbsp;Being aware of the commercial viability ahead of implementation.&nbsp;<\/li>\n\n\n\n<li>Developers:&nbsp;Demonstrating&nbsp;evidence-based contributions that stand up to scrutiny.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And, because the model can be&nbsp;retained&nbsp;as an asset, it can be reused for future tests&nbsp;\u2013 saving&nbsp;time and money down the line.&nbsp;<\/p>\n\n\n\n<p>And while this approach costs more than a simple spreadsheet,&nbsp;it\u2019s&nbsp;far cheaper than traditional modelling and delivers stronger, defensible results. It also helps with stakeholder engagement&nbsp;providing&nbsp;visual outputs&nbsp;that&nbsp;make it easy for councils, operators, and developers to understand the options and buy into the plan.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column cta-box is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-cover\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"836\" class=\"wp-block-cover__image-background wp-image-25406\" alt=\"\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184.jpg 1254w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-540x360.jpg 540w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-936x624.jpg 936w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-768x512.jpg 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-300x200.jpg 300w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(66,104,249) 28%,rgb(41,224,133) 88%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:24px;font-style:normal;font-weight:700\">Step up your Public Transport Planning Game<\/p>\n\n\n\n<p class=\"has-text-align-center\">Discover our Ultimate Guide to The Best Public Transport Service<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex 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https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-540x360.jpg 540w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-936x624.jpg 936w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-768x512.jpg 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-300x200.jpg 300w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(66,104,249) 28%,rgb(41,224,133) 88%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:24px;font-style:normal;font-weight:700\"><strong>Want to learn more about early-stage public transport planning?<\/strong>&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\">If&nbsp;you\u2019re&nbsp;involved in development planning, bus service improvement plans, or local authority transport strategies, this approach can transform how you work.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-14c487f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background has-link-color has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/www.ptvgroup.com\/en\/application-areas\/public-transport-planning\" style=\"border-radius:4px;color:#6482f6;font-size:14px;font-style:normal;font-weight:700\">Find out more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">Modellers from Norman Rourke Pryme used PTV Model2Go &#038;  Lines to support planning for new housing developments and public transport provision. [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/blog.ptvgroup.com\/en\/user-insights\/making-modelling-easy-for-development-planning-and-public-transport-assessment\/\">Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":29196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8322],"tags":[8380],"ppma_author":[8484,8485],"class_list":["post-29180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-insights","tag-public-transport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Making Modelling Easy for Public Transport Assessment| PTV Blog<\/title>\n<meta name=\"description\" content=\"Modellers from Norman Rourke Pryme used PTV Model2Go &amp; Lines to 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