{"id":28174,"date":"2025-07-10T10:21:00","date_gmt":"2025-07-10T08:21:00","guid":{"rendered":"https:\/\/blog.ptvgroup.com\/?p=28174"},"modified":"2025-07-08T11:03:35","modified_gmt":"2025-07-08T09:03:35","slug":"pedestrian-simulations-at-oppos-futuristic-shenzhen-tower","status":"publish","type":"post","link":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/","title":{"rendered":"Pedestrian Simulations at OPPO&#8217;s Futuristic Shenzhen Tower"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-pedestrian-study-across-multiple-levels\" data-level=\"2\">Pedestrian Study Across Multiple Levels<\/a><\/li><li><a href=\"#h-pedestrian-simulation-for-optimal-flow-and-safety\" data-level=\"2\">Pedestrian Simulation for Optimal Flow and Safety<\/a><\/li><\/ul><\/div>\n\n\n\n<p>One of the most iconic buildings currently under construction is the new OPPO Headquarters in Shenzhen. In 2020<a href=\"https:\/\/www.zaha-hadid.com\/architecture\/oppo-headquarters\/\">, Zaha Hadid Architects<\/a> was selected to design the state-of-the-art headquarters for the prominent Chinese technology brand.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ef5fc1d8e7d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ef5fc1d8e7d\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"883\" height=\"624\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/OPPO-HQ-883x624.png\" alt=\"\" class=\"wp-image-28235\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/OPPO-HQ-883x624.png 883w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/OPPO-HQ-510x360.png 510w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/OPPO-HQ-768x543.png 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/OPPO-HQ-283x200.png 283w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/OPPO-HQ.png 1536w\" sizes=\"auto, (max-width: 883px) 100vw, 883px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"has-small-font-size\"><em>Image Source: Zaha Hadid Architects<\/em><\/p>\n\n\n\n<p>Spanning approximately 185,000 square meters and rising to a height of 200 meters across 42 floors, this futuristic development is set to become a modern and innovative corporate campus. Scheduled for completion in 2025, the building will serve as a new civic hub for the city, accommodating around 8,500 employees. It will house cutting-edge laboratories, collaborative workspaces, and amenities specifically designed to foster creativity and innovation. Publicly accessible spaces will include a landscaped plaza, art gallery, retail shops, restaurants, and a direct connection to the Shenzhen subway system. The rooftop will also be open to the public, offering panoramic views of the city.<\/p>\n\n\n\n<p>To ensure safe and efficient navigation throughout the OPPO Tower, our team at <a href=\"https:\/\/www.systematica.net\/project\/shenzhen-oppo-headquarters\/\"><strong>Systematica<\/strong><\/a> collaborated with Zaha Hadid Architects to conduct a comprehensive pedestrian study.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pedestrian-study-across-multiple-levels\"><strong>Pedestrian Study Across Multiple Levels<\/strong><\/h2>\n\n\n\n<p>As OPPO\u2019s global hub for operations, research, and development, the headquarters exemplifies cutting-edge design and sustainable architecture. It is set to become a focal point for the company&#8217;s strategic initiatives, technological advancements, and corporate culture.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ef5fc1d9e1a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ef5fc1d9e1a\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1090\" height=\"624\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Viswalk_Shenzhen-1090x624.png\" alt=\"\" class=\"wp-image-28181\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Viswalk_Shenzhen-1090x624.png 1090w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Viswalk_Shenzhen-629x360.png 629w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Viswalk_Shenzhen-768x439.png 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Viswalk_Shenzhen-300x172.png 300w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Viswalk_Shenzhen.png 1398w\" sizes=\"auto, (max-width: 1090px) 100vw, 1090px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Given the building\u2019s scale and the diversity of its expected users, we developed a multi-level pedestrian study. After estimating the general demand, we began with a series of spatial analyses and static studies to evaluate the spatial characteristics and connection systems. A key objective was to ensure intuitive wayfinding\u2014visitors and staff alike should be able to navigate the building with ease.<\/p>\n\n\n\n<p>These early analyses were instrumental in validating the proposed circulation routes and identifying key areas where wayfinding support would be most beneficial. The insights also confirmed that the overall spatial organization aligned with anticipated movement patterns.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pedestrian-simulation-for-optimal-flow-and-safety\"><strong>Pedestrian Simulation for Optimal Flow and Safety<\/strong><\/h2>\n\n\n\n<p>To ensure the system&#8217;s effectiveness and optimize people management, we developed a pedestrian dynamic <strong>microsimulation model<\/strong> using <strong>PTV Viswalk<\/strong>. This dynamic model replicated realistic user behaviors and characteristics, enabling us to estimate queue lengths, average waiting times, and travel times to various access points.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Shenzhen OPPO Headquarters designed by Zaha Hadid Architects Pedestrian Simulation\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/Qg9XfeNSzLU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The extensive results offered the project team valuable insight into system performance, potential pressure points, and user comfort levels. This insight was crucial for identifying the most suitable strategies to manage user interactions with the turnstile system effectively. For example, the simulations highlighted areas prone to congestion, cross-circulation conflicts, and uneven flow distribution\u2014factors that could significantly affect comfort and efficiency.<\/p>\n\n\n\n<p>This detailed analysis empowered the design team to adjust layouts, mitigate pinch points, and improve space utilization\u2014all based on simulation data. Ultimately, the use of this tool was key in confirming the final layout, ensuring that circulation paths support a smooth and comfortable experience for every future user of the building.<\/p>\n\n\n\n<p>By combining architectural vision with advanced pedestrian simulation, the OPPO Headquarters will not only be an architectural landmark but also a model for efficient and user-centered design.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column cta-box is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-cover\" style=\"min-height:653px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"836\" class=\"wp-block-cover__image-background wp-image-25406\" alt=\"\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184.jpg 1254w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-540x360.jpg 540w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-936x624.jpg 936w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-768x512.jpg 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-300x200.jpg 300w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(66,104,249) 28%,rgb(41,224,133) 88%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:24px;font-style:normal;font-weight:700\"><strong>Realistic pedestrian simulation<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Get your free trial of PTV Viswalk \u2013 the world\u2019s most powerful and flexible pedestrian simulation software.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-14c487f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background has-link-color has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/www.ptvgroup.com\/en\/products\/pedestrian-simulation-software-ptv-viswalk?_gl=1*8f3p4x*_ga*MTAyODExMjIyNC4xNzM0NDE3NjU0*_ga_D3D2JCS9NL*czE3NTEyOTA5ODEkbzM2OSRnMSR0MTc1MTI5MjUyMCRqNDkkbDAkaDA.\" style=\"border-radius:8px;color:#6482f6;font-size:14px;font-style:normal;font-weight:500\">Start your free trial<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:300px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1254\" height=\"836\" class=\"wp-block-cover__image-background wp-image-25406\" alt=\"\" src=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184.jpg 1254w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-540x360.jpg 540w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-936x624.jpg 936w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-768x512.jpg 768w, https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2024\/10\/iStock-1312502184-300x200.jpg 300w\" sizes=\"auto, (max-width: 1254px) 100vw, 1254px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-80 has-background-dim wp-block-cover__gradient-background has-background-gradient\" style=\"background:linear-gradient(135deg,rgb(66,104,249) 28%,rgb(41,224,133) 88%)\"><\/span><div class=\"wp-block-cover__inner-container is-layout-constrained wp-block-cover-is-layout-constrained\">\n<p class=\"has-text-align-center\" style=\"font-size:24px;font-style:normal;font-weight:700\">Why Would You Use a Traffic Simulation?<\/p>\n\n\n\n<p class=\"has-text-align-center\">We clarify the most important questions around traffic modeling and simulation.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-14c487f4 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-white-background-color has-text-color has-background has-link-color has-text-align-center has-custom-font-size wp-element-button\" href=\"https:\/\/www.ptvgroup.com\/en\/application-areas\/traffic-simulation\" style=\"border-radius:4px;color:#6482f6;font-size:14px;font-style:normal;font-weight:700\">Find out more<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"card-text\">Discover how Systematica used advanced pedestrian simulation to optimize circulation and user experience in OPPO\u2019s futuristic new headquarters in Shenzhen, designed by Zaha Hadid Architects. [&#8230;]<\/p>\n<p class=\"m-0\"><a class=\"btn btn-outline-secondary btn-read-more\" href=\"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/\">Read More<\/a><\/p>\n","protected":false},"author":5,"featured_media":28183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8322],"tags":[8377],"ppma_author":[8448],"class_list":["post-28174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-insights","tag-traffic-simulation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pedestrian Simulations at OPPO&#039;s Futuristic Shenzhen Tower| PTV Blog<\/title>\n<meta name=\"description\" content=\"Discover how pedestrian simulation helped to optimize circulation and user experience in OPPO\u2019s futuristic new headquarters in Shenzhen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pedestrian Simulations at OPPO&#039;s Futuristic Shenzhen Tower\" \/>\n<meta property=\"og:description\" content=\"Discover how pedestrian simulation helped to optimize circulation and user experience in OPPO\u2019s futuristic new headquarters in Shenzhen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/\" \/>\n<meta property=\"og:site_name\" content=\"PTV Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/PTVGroupGlobal\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-10T08:21:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Blog-Header-OPPO-Hq-1025-x-577.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1025\" \/>\n\t<meta property=\"og:image:height\" content=\"577\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Guest Author: Simone Castelnuovo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"_ptadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/\"},\"author\":{\"name\":\"Guest Author\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#\\\/schema\\\/person\\\/ed495d952d445e59d4114dedcd7a86ba\"},\"headline\":\"Pedestrian Simulations at OPPO&#8217;s Futuristic Shenzhen Tower\",\"datePublished\":\"2025-07-10T08:21:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/\"},\"wordCount\":570,\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ptvgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blog-Header-OPPO-Hq-1025-x-577.png\",\"keywords\":[\"Traffic Simulation\"],\"articleSection\":[\"User Insights\"],\"inLanguage\":\"en-US\",\"accessibilityFeature\":[\"tableOfContents\"]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/\",\"url\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/\",\"name\":\"Pedestrian Simulations at OPPO's Futuristic Shenzhen Tower| PTV Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blog.ptvgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blog-Header-OPPO-Hq-1025-x-577.png\",\"datePublished\":\"2025-07-10T08:21:00+00:00\",\"description\":\"Discover how pedestrian simulation helped to optimize circulation and user experience in OPPO\u2019s futuristic new headquarters in Shenzhen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/#primaryimage\",\"url\":\"https:\\\/\\\/blog.ptvgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blog-Header-OPPO-Hq-1025-x-577.png\",\"contentUrl\":\"https:\\\/\\\/blog.ptvgroup.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/Blog-Header-OPPO-Hq-1025-x-577.png\",\"width\":1025,\"height\":577,\"caption\":\"PTV Viswalks Simulation of the OPPO HQ in Shenzhen\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/user-insights\\\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pedestrian Simulations at OPPO&#8217;s Futuristic Shenzhen Tower\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/\",\"name\":\"PTV Blog\",\"description\":\"We passionately write about technology which helps to plan and optimise the movement of people and goods.\",\"publisher\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#organization\",\"name\":\"PTV Group\",\"url\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/blog.ptvgroup.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/PTV_Group_Logo_black.jpg\",\"contentUrl\":\"https:\\\/\\\/blog.ptvgroup.com\\\/wp-content\\\/uploads\\\/2021\\\/11\\\/PTV_Group_Logo_black.jpg\",\"width\":1598,\"height\":362,\"caption\":\"PTV Group\"},\"image\":{\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/PTVGroupGlobal\\\/\",\"https:\\\/\\\/www.instagram.com\\\/ptv_group\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ptv\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ThePTVGroup\",\"https:\\\/\\\/www.tiktok.com\\\/@ptv_group\\\/\"],\"description\":\"Our goal is to drive the future of mobility toward a cleaner, smarter, and safer world. With a legacy spanning over 40 years as a leading global software company for traffic planning, simulation, and real-time management, we have garnered extensive experience in the field of mobility.\",\"email\":\"info@ptvgroup.com\",\"telephone\":\"+49 721 9651-0\",\"legalName\":\"PTV Planung Transport Verkehr GmbH\",\"foundingDate\":\"1979-01-01\",\"vatID\":\"Umsatzsteuer-Identifikationsnummer gem\u00e4\u00df \u00a7 27a Umsatzsteuergesetz (UStG): DE 812 666 053\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"201\",\"maxValue\":\"500\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/#\\\/schema\\\/person\\\/ed495d952d445e59d4114dedcd7a86ba\",\"name\":\"Guest Author\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777300521aa8a03e2c61b2f9fe07539be3010687eb16fd620967d6058d707805?s=96&d=blank&r=g7b083b76ac19858e26f915f16946093d\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777300521aa8a03e2c61b2f9fe07539be3010687eb16fd620967d6058d707805?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/777300521aa8a03e2c61b2f9fe07539be3010687eb16fd620967d6058d707805?s=96&d=blank&r=g\",\"caption\":\"Guest Author\"},\"url\":\"https:\\\/\\\/blog.ptvgroup.com\\\/en\\\/author\\\/_ptadmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Pedestrian Simulations at OPPO's Futuristic Shenzhen Tower| PTV Blog","description":"Discover how pedestrian simulation helped to optimize circulation and user experience in OPPO\u2019s futuristic new headquarters in Shenzhen.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/","og_locale":"en_US","og_type":"article","og_title":"Pedestrian Simulations at OPPO's Futuristic Shenzhen Tower","og_description":"Discover how pedestrian simulation helped to optimize circulation and user experience in OPPO\u2019s futuristic new headquarters in Shenzhen.","og_url":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/","og_site_name":"PTV Blog","article_publisher":"https:\/\/www.facebook.com\/PTVGroupGlobal\/","article_published_time":"2025-07-10T08:21:00+00:00","og_image":[{"width":1025,"height":577,"url":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Blog-Header-OPPO-Hq-1025-x-577.png","type":"image\/png"}],"author":"Guest Author: Simone Castelnuovo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"_ptadmin","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/#article","isPartOf":{"@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/"},"author":{"name":"Guest Author","@id":"https:\/\/blog.ptvgroup.com\/en\/#\/schema\/person\/ed495d952d445e59d4114dedcd7a86ba"},"headline":"Pedestrian Simulations at OPPO&#8217;s Futuristic Shenzhen Tower","datePublished":"2025-07-10T08:21:00+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/"},"wordCount":570,"publisher":{"@id":"https:\/\/blog.ptvgroup.com\/en\/#organization"},"image":{"@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Blog-Header-OPPO-Hq-1025-x-577.png","keywords":["Traffic Simulation"],"articleSection":["User Insights"],"inLanguage":"en-US","accessibilityFeature":["tableOfContents"]},{"@type":"WebPage","@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/","url":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/","name":"Pedestrian Simulations at OPPO's Futuristic Shenzhen Tower| PTV Blog","isPartOf":{"@id":"https:\/\/blog.ptvgroup.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/#primaryimage"},"image":{"@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/#primaryimage"},"thumbnailUrl":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Blog-Header-OPPO-Hq-1025-x-577.png","datePublished":"2025-07-10T08:21:00+00:00","description":"Discover how pedestrian simulation helped to optimize circulation and user experience in OPPO\u2019s futuristic new headquarters in Shenzhen.","breadcrumb":{"@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/#primaryimage","url":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Blog-Header-OPPO-Hq-1025-x-577.png","contentUrl":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/06\/Blog-Header-OPPO-Hq-1025-x-577.png","width":1025,"height":577,"caption":"PTV Viswalks Simulation of the OPPO HQ in Shenzhen"},{"@type":"BreadcrumbList","@id":"https:\/\/blog.ptvgroup.com\/en\/user-insights\/pedestrian-simulations-at-oppos-futuristic-shenzhen-tower\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/blog.ptvgroup.com\/en\/"},{"@type":"ListItem","position":2,"name":"Pedestrian Simulations at OPPO&#8217;s Futuristic Shenzhen Tower"}]},{"@type":"WebSite","@id":"https:\/\/blog.ptvgroup.com\/en\/#website","url":"https:\/\/blog.ptvgroup.com\/en\/","name":"PTV Blog","description":"We passionately write about technology which helps to plan and optimise the movement of people and goods.","publisher":{"@id":"https:\/\/blog.ptvgroup.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.ptvgroup.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blog.ptvgroup.com\/en\/#organization","name":"PTV Group","url":"https:\/\/blog.ptvgroup.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blog.ptvgroup.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2021\/11\/PTV_Group_Logo_black.jpg","contentUrl":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2021\/11\/PTV_Group_Logo_black.jpg","width":1598,"height":362,"caption":"PTV Group"},"image":{"@id":"https:\/\/blog.ptvgroup.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/PTVGroupGlobal\/","https:\/\/www.instagram.com\/ptv_group\/","https:\/\/www.linkedin.com\/company\/ptv\/","https:\/\/www.youtube.com\/user\/ThePTVGroup","https:\/\/www.tiktok.com\/@ptv_group\/"],"description":"Our goal is to drive the future of mobility toward a cleaner, smarter, and safer world. With a legacy spanning over 40 years as a leading global software company for traffic planning, simulation, and real-time management, we have garnered extensive experience in the field of mobility.","email":"info@ptvgroup.com","telephone":"+49 721 9651-0","legalName":"PTV Planung Transport Verkehr GmbH","foundingDate":"1979-01-01","vatID":"Umsatzsteuer-Identifikationsnummer gem\u00e4\u00df \u00a7 27a Umsatzsteuergesetz (UStG): DE 812 666 053","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"201","maxValue":"500"}},{"@type":"Person","@id":"https:\/\/blog.ptvgroup.com\/en\/#\/schema\/person\/ed495d952d445e59d4114dedcd7a86ba","name":"Guest Author","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/777300521aa8a03e2c61b2f9fe07539be3010687eb16fd620967d6058d707805?s=96&d=blank&r=g7b083b76ac19858e26f915f16946093d","url":"https:\/\/secure.gravatar.com\/avatar\/777300521aa8a03e2c61b2f9fe07539be3010687eb16fd620967d6058d707805?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/777300521aa8a03e2c61b2f9fe07539be3010687eb16fd620967d6058d707805?s=96&d=blank&r=g","caption":"Guest Author"},"url":"https:\/\/blog.ptvgroup.com\/en\/author\/_ptadmin\/"}]}},"authors":[{"term_id":8448,"user_id":0,"is_guest":1,"slug":"simone-castelnuovo","display_name":"Guest Author: Simone Castelnuovo","avatar_url":{"url":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/03\/Simone-Castelnuovo.jpg","url2x":"https:\/\/blog.ptvgroup.com\/wp-content\/uploads\/2025\/03\/Simone-Castelnuovo.jpg"},"0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/posts\/28174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/comments?post=28174"}],"version-history":[{"count":8,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/posts\/28174\/revisions"}],"predecessor-version":[{"id":28251,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/posts\/28174\/revisions\/28251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/media\/28183"}],"wp:attachment":[{"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/media?parent=28174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/categories?post=28174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/tags?post=28174"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/blog.ptvgroup.com\/en\/wp-json\/wp\/v2\/ppma_author?post=28174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}